{
  "skill_name": "campaign-optimization-brief",
  "evals": [
    {
      "id": 1,
      "prompt": "I manage demand gen and need a weekly campaign optimization brief for our IT security webinar. Goal is sales-accepted demo requests. This week Google Search spent $4,800, had 910 clicks, 38 demo requests, and 17 sales-accepted leads. LinkedIn spent $6,200, had 410 clicks, 21 demo requests, and 5 sales-accepted leads. Target CPA is $180. Last week Google CPA was $151, LinkedIn was $248, and retargeting was $71. Sales says LinkedIn leads are mostly students or consultants. The agency wants to move 20% more budget into LinkedIn because CTR improved.",
      "expected_output": "A Marketing Manager campaign optimization brief that computes channel CPA/quality signals, challenges the LinkedIn scale recommendation, recommends specific budget actions, names tracking or sample-size gaps, and drafts an agency follow-up."
    },
    {
      "id": 2,
      "prompt": "Turn these ecommerce paid social notes into a campaign readout and next-action plan. Campaign: spring accessory bundle, objective purchases, margin target means ROAS below 2.4 is not viable. Meta prospecting spent $9,500, revenue $18,100, 62 purchases, CTR down from 1.4% to 0.8%, CPM up 22%, frequency 2.1. Meta retargeting spent $2,800, revenue $12,400, 74 purchases, frequency 8.7, comments mention seeing the same carousel repeatedly. TikTok spent $4,200, revenue $7,900, 54 purchases, AOV is lower than other channels. Site conversion rate dropped after we changed the PDP hero image on Tuesday. Inventory for the blue bundle may stock out in 10 days.",
      "expected_output": "An ecommerce optimization brief that calculates or interprets ROAS, separates prospecting and retargeting issues, flags creative fatigue and landing-page/inventory risks, recommends specific budget/creative/site tests, and notes margin guardrails."
    },
    {
      "id": 3,
      "prompt": "I need a concise executive update from messy lifecycle campaign results. Audience: inactive paid users. Goal: reactivate subscriptions without hurting deliverability. Email A sent to 42,000 users, open rate 27%, CTR 3.1%, unsubscribe 0.9%, recovered revenue $18,400. Email B sent to 39,000 users, open rate 21%, CTR 4.0%, unsubscribe 1.8%, recovered revenue $21,200. Push notification reached 18,500 users, click rate 2.4%, recovered revenue $4,900. Support says some users complained that Email B felt too aggressive. Finance wants to know if we should send B to the remaining inactive segment tomorrow.",
      "expected_output": "A lifecycle campaign optimization brief that weighs revenue against unsubscribe and complaint risk, avoids recommending immediate full-scale send of Email B without guardrails, proposes a safer test or segmentation plan, and includes an executive-ready summary."
    }
  ]
}